We are trustworthy!

Find out why!

As a joint stock company for insurance, reinsurance, coinsurance and other services in the insurance industry, we are the only company in Serbia registered for more than 180 services of all lines of life and non-life insurance business.

The expertise of our employees is the guarantor of safety and trust, streamlined to provide the Insureds with the most comprehensive protection and prompt payment of claims in the event of risk occurrence.

All market researches indicate that we are the synonym for insurance business and the strongest Serbian brand in this industry. Taking seriously our social responsibility, and being aware that true progress can be achieved only by supporting the right values, we invest in numerous sports associations and individuals, as well as in cultural, scientific and art projects.

Our vision is continuous increase and improvement of brand recognition on the insurance market to achieve the primary goal – client satisfaction.
Our mission is boosting awareness of insurance as a primary need of a modern man and society. Our message is that insurance is a safe investment, not an expense. This is how we cherish the friends we have and win new ones, increasing the number of our clients – true friends.

Our profile

  • The leader on the Serbian insurance market with a wide range of more than 180 services and total market share of 27%
  • The brand taking the leading position in all property insurance lines, motor third party liability, comprehensive car insurance, accident insurance, insurance of goods in transit, roadside assistance, and general liability insurance
  • The company that boasts the longest tradition and experience in life assurance business in Serbia, and the growth of more than 20% recorded in the past two years
  • A synonymous word for a high degree of promptness in claims settlement – 96.4%
  • A stable system with adequate technical reserves guaranteeing the payment of claims under all insurance contracts
  • The company with long-term financial stability ensured by capital adequacy ratio: the amount of available solvency margin in relation to the amount of the required solvency margin is 237%, namely, for non-life lines 230% and for life lines 315%
  • A developed network with 28 main branch offices and about 600 points of sale across the territory of Serbia
  • A fast and flexible business giant and a stable and reliable business partner
  • A support to those successful and talented, and one of the most socially responsible companies in Serbia
  • A successful system operating according to the highest international quality management standards
  • Holder of the acknowledgement Consumers’ Favourite for the most recognizable and popular brand on the Serbian insurance market!

Company certificates

  • ISO 10002:2018 Quality Management – Customer Satisfaction – Guidelines for Complaints Handling in Organizations
  • ISO/IEC 27001:2013 Information Security Management System
  • ISO/IEC 20000-1:2018 Information Technology – Service Management
  • ISO 22301:2019 Security and Resilience – Business Continuity Management Systems
  • ISO 37001:2016 Anti-bribery Management Systems
  • ISO 50001:2018 Energy Management Systems
  • ISO 14001:2015 Environmental Management Systems
  • ISO 45001:2018 Occupational Health and Safety Management System
  • ISO 55001:2014 Asset Management System
  • ISO 30301:2019 Management Systems for Records
  • IQNet SR-10:2015 Social Responsibility Management System

A friend is a friend forever!